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    Exam 17: Measuring Ad Message Effectiveness
  5. Question
    The Starch Adnorm Index Compares an Advertisement's Scores Against Other
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The Starch Adnorm Index Compares an Advertisement's Scores Against Other

Question 43

Question 43

True/False

The Starch Adnorm Index compares an advertisement's scores against other ads in the same product category as well as with the same size and color classifications.

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