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    Exam 17: Measuring Ad Message Effectiveness
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    When Using a Pupillometer,a Response of a Smaller Relative Dilation
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When Using a Pupillometer,a Response of a Smaller Relative Dilation

Question 40

Question 40

Multiple Choice

When using a pupillometer,a response of a smaller relative dilation would indicate what? 


A)  negative reaction 
B)  neutral reaction 
C)  positive reaction 
D)  confusion 
E)  boredom

Correct Answer:

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