Multiple Choice
Who formulated the PACT principles to remedy the problem of mediocre or flawed advertising research?
A) advertisers
B) advertising agencies
C) media groups
D) government
E) consumer groups
Correct Answer:
Verified
Correct Answer:
Verified
Q27: Research has shown that effective television advertising
Q28: An advertisement that achieves a Starch score
Q29: The persuasive power of an advertisement declining
Q30: The MSW*ARS Brand Preference method only tests
Q31: Commercials receiving ARS scores of 2.0 or
Q33: Which medium does Starch testing service measure? <br>A) television <br>B) radio <br>C) magazines <br>D) newspapers <br>E) outdoor
Q34: A basic assumption of the Starch procedure
Q35: Posttesting with tracking studies would be conducted
Q36: At which stage of development can ad
Q37: A good copy testing system provides a