True/False
A good copy testing system provides a single measurement to assess the performance of an advertisement.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q32: Who formulated the PACT principles to remedy
Q33: Which medium does Starch testing service measure? <br>A) television <br>B) radio <br>C) magazines <br>D) newspapers <br>E) outdoor
Q34: A basic assumption of the Starch procedure
Q35: Posttesting with tracking studies would be conducted
Q36: At which stage of development can ad
Q38: Which of the following are the two
Q39: Two general forms of ad research are
Q40: When using a pupillometer,a response of a
Q41: Recognition taps a more superficial level of
Q42: A good copy testing system is one