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    Exam 17: Measuring Ad Message Effectiveness
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    A Very Important Advertising Research Service Is the Next*TV Method
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A Very Important Advertising Research Service Is the Next*TV Method

Question 106

Question 106

Multiple Choice

A very important advertising research service is the Next*TV method which was created by _____.


A)  Ipsos ASI 
B)  Arbitron 
C)  Simmons Market Research Bureau 
D)  Market Facts 
E)  Bruzzone Research Company

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