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    Exam 17: Measuring Ad Message Effectiveness
  5. Question
    BBDO's Emotional Measurement System Is Based on ______
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BBDO's Emotional Measurement System Is Based on ______

Question 104

Question 104

Multiple Choice

BBDO's emotional measurement system is based on ______.


A)  facial imaging technology to identify emotions 
B)  brain imaging 
C)  galvanic skin response 
D)  using photos to depict emotion 
E)  pupil dilation

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