True/False
In- or on-pack coupons would be a good promotion technique if the goal is to offer immediate reward and generate trial purchases.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q106: Although the instant coupon is a minor
Q107: Surveys indicate that _ American consumers use
Q108: Consumer promotions are capable of achieving which
Q109: A number of online sites now distribute
Q110: The major advantage of direct-mailed coupons is
Q112: Sampling is useful for reinforcing brand image
Q113: Social (group)coupons are a type of promotion
Q114: Manufacturers use sampling in their marcom programs
Q115: Sarah likes to save money using coupons.On
Q116: Freestanding inserts account for the majority of