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    Advertising Promotion and other aspects
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    Exam 19: Consumer Sales Promotion: Sampling and Couponing
  5. Question
    In- or On-Pack Coupons Would Be a Good Promotion Technique
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In- or On-Pack Coupons Would Be a Good Promotion Technique

Question 111

Question 111

True/False

In- or on-pack coupons would be a good promotion technique if the goal is to offer immediate reward and generate trial purchases.

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