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    Advertising Promotion and other aspects
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    Exam 19: Consumer Sales Promotion: Sampling and Couponing
  5. Question
    The Percentage of All Distributed Coupons That Are Taken to Stores
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The Percentage of All Distributed Coupons That Are Taken to Stores

Question 18

Question 18

Multiple Choice

The percentage of all distributed coupons that are taken to stores for price discounts is known as the _____.


A)  redemption rate 
B)  conversion rate 
C)  turnover rate 
D)  discount rate 
E)  return on investment

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