Multiple Choice
The second step of the package design process is to _____.
A) determine communication priorities
B) conduct a product category analysis
C) specify brand-positioning objectives
D) perform a competitive analysis
E) identify salient brand attributes/benefits
Correct Answer:
Verified
Correct Answer:
Verified
Q99: Stella is a freelance design artist.A fast food company
Q100: Media advertising and POP communications must be
Q101: A wider package is perceived as holding a
Q102: Which of the following is one of
Q103: A color that suggests coolness and refreshment
Q105: POP materials supplied by manufacturers rarely go
Q106: _ signifies the ability of a package
Q107: Billboard advertising is the major outdoor medium,accounting
Q108: Which of the following is NOT one
Q109: The last step of the package-design process