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    Advertising Promotion and other aspects
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    Exam 22: Packaging, Pop Communications, and Signage
  5. Question
    _____ Signifies the Ability of a Package to Attract Attention
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_____ Signifies the Ability of a Package to Attract Attention

Question 106

Question 106

Multiple Choice

_____ signifies the ability of a package to attract attention at the point of purchase.


A)  Visibility 
B)  Information 
C)  Emotional appeal 
D)  Workability 
E)  Gestalt

Correct Answer:

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