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The Point of Purchase Is the Time and Place at Which

Question 14

Multiple Choice

The point of purchase is the time and place at which all elements of the sale (_____) come together.


A)  advertising, sales promotion, and public relations 
B)  product, price, and distribution 
C)  mission, objectives, and strategy 
D)  manufacturer, retailer, and consumer 
E)  consumer, money, and product

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