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John Informs a POPAI Interviewer That He Intends to Purchase

Question 111

Multiple Choice

John informs a POPAI interviewer that he intends to purchase a box of Kellogg's Raisin Bran,but in fact he does not buy any cereal.This case would be classified in the Consumer Buying Habit Study as a(n) _____.


A)  specifically planned purchase 
B)  generally planned purchase 
C)  substitute purchase 
D)  unplanned purchase 
E)  aborted purchase

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