Multiple Choice
Which of the following statements is TRUE about the marketing concept?
A) It views the customer only as a target to be sold to.
B) It views the primary purpose of a business as making things.
C) It believes in building short-term relationships with customers.
D) It refers to the view that companies should respond to customers' needs.
E) It counts on customers to figure out which products they need and take the steps to find and purchase them.
Correct Answer:

Verified
Correct Answer:
Verified
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