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    Exam 13: The Art and Science of Marketing
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    Tension That Exists When a Person's Beliefs Don't Match His
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Tension That Exists When a Person's Beliefs Don't Match His

Question 91

Question 91

Multiple Choice

Tension that exists when a person's beliefs don't match his or her behaviors is called ________.


A) cognitive dissonance
B) anchoring
C) hindsight bias
D) self-serving bias
E) fundamental attribution error

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