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    Business in Action Study Set 1
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    Exam 13: The Art and Science of Marketing
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    ________ Refers to the Creation and Sharing of Product-Related Information
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________ Refers to the Creation and Sharing of Product-Related Information

Question 62

Question 62

Multiple Choice

________ refers to the creation and sharing of product-related information among customers and potential customers.


A) Guerrilla marketing
B) Cause-related marketing
C) Vertical integration
D) Social commerce
E) Diversification

Correct Answer:

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