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Businesses Use ________ to Classify People by Focusing on Why

Question 61

Multiple Choice

Businesses use ________ to classify people by focusing on why they behave the way they do by examining such issues as brand preferences,media preferences,values,attitudes,self-concept,and opinions.


A) social commerce
B) demographics
C) geographic segmentation
D) psychographics
E) market penetration

Correct Answer:

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