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    Exam 13: The Art and Science of Marketing
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    A Research Technique That Measures the Brain Activity of Customers
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A Research Technique That Measures the Brain Activity of Customers

Question 97

Question 97

Multiple Choice

A research technique that measures the brain activity of customers while they are viewing or interacting with your company's products or brands is known as ________.


A) neuromarketing studies
B) experiments
C) psychoanalysis
D) transactional analysis
E) focus groups

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