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    Exam 13: The Art and Science of Marketing
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    When You Segment a Market Using Psychographics,you Subdivide Your Customers
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When You Segment a Market Using Psychographics,you Subdivide Your Customers

Question 39

Question 39

Multiple Choice

When you segment a market using psychographics,you subdivide your customers according to characteristics such as their ________.


A) gender
B) ethnic group
C) self-concept
D) counties
E) occupation

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