Multiple Choice
A company ignores differences among buyers.In addition,it offers only one product line and presents it with the same communication,pricing,and distribution strategies to all potential buyers.This company is most likely to be using which of the following targeting strategies?
A) mass marketing
B) cause-related marketing
C) individualized marketing
D) micromarketing
E) differentiated marketing
Correct Answer:
Verified
Correct Answer:
Verified
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