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    Business in Action Study Set 1
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    Exam 14: Product and Pricing Strategies
  5. Question
    ________ Is a Method of Setting Prices Based on Customer
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________ Is a Method of Setting Prices Based on Customer

Question 94

Question 94

Multiple Choice

________ is a method of setting prices based on customer perceptions of a product's worth.


A) Cost-based pricing
B) Optimal pricing
C) Skim pricing
D) Freemium pricing
E) Value-based pricing

Correct Answer:

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