Multiple Choice
When you enter a Sonicboom store,you won't find shelves of its products.Instead,it has attractive,interactive displays that help you "audition" various Sonicboom music players.The store has a soundproof room where customers can listen to music and play high-definition videos,see and hear the audio and video performance of Sonicboom products.Customers are given free monthly newsletters,with reviews of Sonicboom,and articles on latest trends in the music industry.This would be an example of ________.
A) strategic sourcing
B) disintermediation
C) retail theater
D) multichannel retailing
E) wheel of retailing
Correct Answer:
Verified
Correct Answer:
Verified
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