Market Coverage Refers to ________

Multiple Choice

Market coverage refers to ________.

A) the arrangements by which channel partners coordinate their activities under the leadership of one of the partners
B) the number of layers between producers and target customers
C) all the activities required to move finished products from the producer to the consumer
D) the planning, movement, and flow of goods and related information throughout the supply chain
E) the number of wholesalers or retailers that will carry a product