Multiple Choice
Which of the following is an advantage of product placement?
A) It is predictable.
B) Its effectiveness is independent of the popularity of the programming.
C) It provides extensive choice of vehicles.
D) It offers a way to get around viewers' advertising filters.
E) It has low visibility.
Correct Answer:
Verified
Correct Answer:
Verified
Q48: Bell Laboratories,a pharmaceutical company,launches a new,over-the-counter drug
Q49: An in-person or online gathering of media
Q50: With a push strategy,the producer appeals directly
Q51: The defining characteristic of _ is that
Q52: Institutional advertisements that present a company's point
Q54: _ involve(s)short-term incentives to build the reputation
Q55: Jones' Treats,a food manufacturing company located in
Q56: Immediately after a news report about people
Q57: Advertising differs from direct marketing in that
Q58: Which of the following is a disadvantage