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    Exam 16: Customer Communication
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    Free or Bargain-Priced Items Offered to Encourage Consumers to Buy
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Free or Bargain-Priced Items Offered to Encourage Consumers to Buy

Question 88

Question 88

Multiple Choice

Free or bargain-priced items offered to encourage consumers to buy a product are termed as ________.


A) premiums
B) point-of-purchase displays
C) coupons
D) rebates
E) trade allowances

Correct Answer:

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