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    Business in Action Study Set 1
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    Exam 16: Customer Communication
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    The Ad That Tells You to "Call Within the Next
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The Ad That Tells You to "Call Within the Next

Question 92

Question 92

Multiple Choice

The ad that tells you to "call within the next ten minutes because supplies are limited" is using advertising appeal based on ________.


A) logic
B) emotion
C) humor
D) scarcity
E) sentiment

Correct Answer:

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