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The Chief Downside of Trade Allowances Is That They Can

Question 26

Multiple Choice

The chief downside of trade allowances is that they can lead to ________,in which the retailer buys a large quantity of a product when the price is low,thus reducing the producer's profit in the long run.


A) push marketing
B) forward buying
C) slotting allowances
D) viral marketing
E) pull strategies

Correct Answer:

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