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  3. Study Set
    International Business Study Set 3
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    Exam 14: Developing and Marketing Products
  5. Question
    Product Life Cycles Are Becoming Shorter Because Companies Are Undertaking
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Product Life Cycles Are Becoming Shorter Because Companies Are Undertaking

Question 43

Question 43

True/False

Product life cycles are becoming shorter because companies are undertaking new product development at an increasingly rapid pace.

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