Question 1

Which type of personal computer security measure would salespeople who are on the road dealing with customers' questions want the company to use? Why?

Accepted Answer

The answer of Which type of personal computer security measure...

Question 2

Text and pictures that have been digitized cannot be searched or edited like text and pictures found in word processing software. ____ can be used to convert digitized documents into ASCII code that can be edited by word processing software.

Accepted Answer

A)  Electronic bar scanners 
B)  Optical numerical readers 
C)  Optical character recognition software 
D)  Radio frequency analog systems 
E)  Analog scanners

Question 3

When Billy Ingram founded White Castle, much of the public thought that hamburgers were made from rotten beef and not fit for human consumption. Ingram ground fresh beef in front of customers to prove it was safe and was the first to successfully sell hamburgers to the middle class. Today Ingram is credited as the founder of the fast-food industry. Yet, today White Castle has 330 locations, and McDonald's has 25,000 stores. From this information, you know ____.

Accepted Answer

A)  tactics are more influential than strategies 
B)  the competitive advantage White Castle achieved from being first was not sustainable 
C)  White Castle lost its pioneering differential 
D)  product diffusion rates were slow 
E)  none of these

Question 4

Although firewalls can protect personal computers and network services connected to the corporate network, people away from their offices who interact with their company networks via the Internet face a safety risk. Which of the following technologies has proven to be a viable solution to this problem?

Accepted Answer

A)  safe software for logic (SSL) encryption 
B)  firewall reengineering 
C)  secure sockets layer (SSL) encryption 
D)  secure logistical LAN (SLL) encryption 
E)  virus protected networks (VPNs)

Question 5

A system that is designed to manage farm field irrigation and farming pest management decisions, based on 20 years of scientific research and data then advise farmers how much to irrigate and when to check soil temperatures is called a(n) _______.

Accepted Answer

A)  electronic data interchange 
B)  pragmatic portal 
C)  data mining 
D)  expert system 
E)  executive information system

Question 6

What are the two basic methods of capturing information? Comment on the advantages and disadvantages of each.

Accepted Answer

The answer of What are the two basic methods of...

Question 7

Jupiter Communications
An entrepreneur developed Kibu.com as an online fashion magazine for girls between the ages of 13 and 18. The messages from Kibu's advertisers were tailored for and intriguing to a teenage audience. Revenue came from companies that sponsored various channels and features on the site, such as the Fashion Channel. Kibu had a loyalty program, the kPoints xChange, which gave site visitors an incentive to communicate with the site and its sponsors. Each time they did, they earned points that could be exchanged for merchandise such as CDs, movie tickets, or beaded jewelry. Visitors who filled out surveys could win one of the 10,000 Kibu Boxes. Box recipients got still more points if they went to the Box Channel and filled out forms telling one to three of the participating companies how they liked the products inside. By September 2000, however, the site closed, and its founders returned the remaining start-up capital to investors.
-Refer to Jupiter Communications. An individual's unprocessed response to a Kibu survey would be an example of ____.

Accepted Answer

A)  information 
B)  knowledge 
C)  raw data 
D)  mining statistics 
E)  personal statistics

Question 8

Data mining often reveals data clusters where three or more database elements occur together.

Accepted Answer

A) True 
 B)False

Question 9

Most expert systems work by using a collection of "if-then" rules to sort through information and recommend a course of action.

Accepted Answer

A) True 
 B)False

Question 10

Raw data contain useful information that communicate a clear and readily understandable message to the person for which the data were gathered.

Accepted Answer

A) True 
 B)False

Question 11

Compare and contrast executive information systems, decision support systems, and expert systems.

Accepted Answer

The answer of Compare and contrast executive information systems, decision...

Question 12

According to the resource-based view of information technology, what are the three critical issues that companies need to address in order to sustain a competitive advantage through information technology?

Accepted Answer

The answer of According to the resource-based view of information...

Question 13

Virtual private networks (VPN) and secure sockets layer (SSL) encryption perform basically the same function.

Accepted Answer

A) True 
 B)False

Question 14

____ allow managers and employees to use a Web browser to gain access to customized company information and to complete specialized transactions.

Accepted Answer

A)  Corporate portals 
B)  Extranets 
C)  Expert systems 
D)  Virtual private networks 
E)  Electronic data interchanges

Question 15

A master brewer knows the exact ingredients to add to make a dark beer, a lager, or an ale. He understands the nuances of the fermentation process and when a batch reaches perfection. How can technology capture this specialized knowledge?

Accepted Answer

The answer of A master brewer knows the exact ingredients...

Question 16

The two major types of data mining are ____.

Accepted Answer

A)  supervised and unsupervised 
B)  random and sequence 
C)  affinity and association 
D)  sequence and affinity 
E)  ASCII and digital

Question 17

By examining checkout data, supermarkets have learned that people who are buying beer often also buy a bag of salty snacks. The use of data mining led to the discovery of a(n) ____ pattern.

Accepted Answer

A)  sequential 
B)  affinity 
C)  predictive 
D)  adjacency 
E)  extrapolative

Question 18

Jupiter Communications
An entrepreneur developed Kibu.com as an online fashion magazine for girls between the ages of 13 and 18. The messages from Kibu's advertisers were tailored for and intriguing to a teenage audience. Revenue came from companies that sponsored various channels and features on the site, such as the Fashion Channel. Kibu had a loyalty program, the kPoints xChange, which gave site visitors an incentive to communicate with the site and its sponsors. Each time they did, they earned points that could be exchanged for merchandise such as CDs, movie tickets, or beaded jewelry. Visitors who filled out surveys could win one of the 10,000 Kibu Boxes. Box recipients got still more points if they went to the Box Channel and filled out forms telling one to three of the participating companies how they liked the products inside. By September 2000, however, the site closed, and its founders returned the remaining start-up capital to investors.
-Refer to Jupiter Communications. Kibu.com collected survey information for itself and its sponsors and then looked for behavior patterns that could provide useful market information for its advertisers. Kibu was engaged in ____.

Accepted Answer

A)  environmental scanning 
B)  prospect collecting 
C)  electronic scanning 
D)  data mining 
E)  prospect monitoring

Exam 17: Managing Information

Which type of personal computer security measure would salespeople who are on the road dealing with customers' questions want the company to use? Why?

Text and pictures that have been digitized cannot be searched or edited like text and pictures found in word processing software. ____ can be used to convert digitized documents into ASCII code that can be edited by word processing software.

A system that is designed to manage farm field irrigation and farming pest management decisions, based on 20 years of scientific research and data then advise farmers how much to irrigate and when to check soil temperatures is called a(n) _______.

What are the two basic methods of capturing information? Comment on the advantages and disadvantages of each.

Data mining often reveals data clusters where three or more database elements occur together.

Most expert systems work by using a collection of "if-then" rules to sort through information and recommend a course of action.

Raw data contain useful information that communicate a clear and readily understandable message to the person for which the data were gathered.

Compare and contrast executive information systems, decision support systems, and expert systems.

According to the resource-based view of information technology, what are the three critical issues that companies need to address in order to sustain a competitive advantage through information technology?

Virtual private networks (VPN) and secure sockets layer (SSL) encryption perform basically the same function.

____ allow managers and employees to use a Web browser to gain access to customized company information and to complete specialized transactions.

A master brewer knows the exact ingredients to add to make a dark beer, a lager, or an ale. He understands the nuances of the fermentation process and when a batch reaches perfection. How can technology capture this specialized knowledge?

The two major types of data mining are ____.

By examining checkout data, supermarkets have learned that people who are buying beer often also buy a bag of salty snacks. The use of data mining led to the discovery of a(n) ____ pattern.