A Major Automaker Has Developed a Series of Television Commercials

Multiple Choice

A major automaker has developed a series of television commercials that show its cars in the great outdoors,in peaceful settings,away from the hustle and bustle of big cities.The company hopes that seeing the cars in these settings will condition good feelings about its cars.Which learning principle is this particular automaker attempting to use

A)  operant conditioning 
B)  classical conditioning 
C)  observational learning 
D)  noncontingent reinforcement