Question 1

A Gantt chart is often used in compiling timetables for campaigns.

Accepted Answer

A) True 
 B)False

Question 2

A useful way to organize the timing of a campaign is

Accepted Answer

A)  tactics by media category 
B)  tactics by objective 
C)  tactics by length of implementation 
D)  list strategies and then fill in tactics

Question 3

The best approach to planning in public relations is

Accepted Answer

A)  monitoring and mirroring the competition. 
B)  strategic and systematic. 
C)  cost-effective and participatory. 
D)  symmetrical and feedback-based.

Question 4

Planning should be the first step in any public relations process.

Accepted Answer

A) True 
 B)False

Question 5

Which is not likely to be a part of a checklist for basic strategic planning?

Accepted Answer

A)  determining the audience 
B)  determining what channels to use to reach the audience 
C)  determining what photographs to take 
D)  determining what research to conduct

Question 6

Approximately how much of a public relations budget should be allocated toward contingencies or unexpected costs?

Accepted Answer

A)  1 percent 
B)  5 percent 
C)  10 percent 
D)  20 percent

Question 7

Motivational objectives are often measured and evaluated by increases in sales or market share.

Accepted Answer

A) True 
 B)False

Question 8

The acronym MBO stands for management by

Accepted Answer

A)  observation. 
B)  objectives. 
C)  organization. 
D)  opportunity.

Question 9

A Gantt chart is essentially a

Accepted Answer

A)  survey summary. 
B)  calendar. 
C)  budget. 
D)  listing of objectives.

Question 10

The first part of planning is always

Accepted Answer

A)  developing a clear understanding of the situation 
B)  developing strategies and tactics. 
C)  setting objectives. 
D)  creating a calendar/timetable.

Question 11

Informational objectives are bottom-line oriented,and based on clearly measurable results.

Accepted Answer

A) True 
 B)False

Exam 6: Program Planning

A Gantt chart is often used in compiling timetables for campaigns.

A useful way to organize the timing of a campaign is

The best approach to planning in public relations is

Planning should be the first step in any public relations process.

Which is not likely to be a part of a checklist for basic strategic planning?

Approximately how much of a public relations budget should be allocated toward contingencies or unexpected costs?

Motivational objectives are often measured and evaluated by increases in sales or market share.

The acronym MBO stands for management by

A Gantt chart is essentially a

The first part of planning is always

Informational objectives are bottom-line oriented,and based on clearly measurable results.