Multiple Choice
Motivational objectives are more difficult to accomplish because
A) they lack the clarity of informational objectives.
B) of the trouble discerning that public relations accounted for the desired results rather than advertising and marketing.
C) there is high competition for available dollars.
D) of difficulty in counting attendance figures.
Correct Answer:

Verified
Correct Answer:
Verified
Q16: The split-message technique is often used in<br>A)
Q17: The evaluation stage best matches up with
Q18: Measuring audience awareness and comprehension with day-after
Q19: Using databases and computer software to analyze
Q20: Social media can be an effective measurement
Q22: An effective readership-interest survey becomes more valuable
Q23: The split-message evaluation approach revolves around a
Q24: In a 2010 study,experts optimistically projected that
Q25: In systematic tracking,some practitioners take the approach
Q26: What measurement tool do practitioners rely on