Multiple Choice
Social media can be an effective measurement tool because:
A) practitioners can determine recall of messages.
B) tweets and Facebook posts are immediate and easy to track.
C) practitioners can get input from key gatekeepers.
D) of their effect on measurable objectives.
Correct Answer:
Verified
Correct Answer:
Verified
Q15: The most widely practiced form of evaluating
Q16: The split-message technique is often used in<br>A)
Q17: The evaluation stage best matches up with
Q18: Measuring audience awareness and comprehension with day-after
Q19: Using databases and computer software to analyze
Q21: Motivational objectives are more difficult to accomplish
Q22: An effective readership-interest survey becomes more valuable
Q23: The split-message evaluation approach revolves around a
Q24: In a 2010 study,experts optimistically projected that
Q25: In systematic tracking,some practitioners take the approach