Multiple Choice
The most advanced form of evaluation is
A) measurement of changes in attitudes, opinions, and behavior.
B) compilations of message distribution and media placement.
C) audience awareness, comprehension, and retention of the message.
D) measuring value of secondary and collateral research.
Correct Answer:
Verified
Correct Answer:
Verified
Q21: Motivational objectives are more difficult to accomplish
Q22: An effective readership-interest survey becomes more valuable
Q23: The split-message evaluation approach revolves around a
Q24: In a 2010 study,experts optimistically projected that
Q25: In systematic tracking,some practitioners take the approach
Q26: What measurement tool do practitioners rely on
Q27: Monitoring blogs and chat groups is increasingly
Q29: The ultimate objective of any public relations
Q30: The evaluation of the communication activity of
Q31: Direct mail campaigns often use this approach,in