Question 1

Unauthorized use of well-known entertainers,athletes,or other public figures in an organization's publicity and advertising materials is known as

Accepted Answer

A)  copyright infringement. 
B)  fair use. 
C)  celebrity poaching. 
D)  misappropriation of personality.

Question 2

PR personnel must be aware that they can be held legally liable if they provide advice or tacitly support an illegal activity of a client or employer.This area of liability is called "fair comment."

Accepted Answer

A) True 
 B)False

Question 3

Which is accurate with regard to copyright?

Accepted Answer

A)  75 years from publication for copyrights held by corporations 
B)  In Europe, copyright protection lasts 50 years 
C)  "Mickey Mouse" law helped change the previous copyright guidelines 
D)  lasts for life of the creator plus 70 years for individual works

Question 4

Revised in 2013,celebrity endorsement through their social media outlets is primarily concerned with what issue?

Accepted Answer

A)  disclosure 
B)  truth in advertising 
C)  differences between social media platforms 
D)  corporate transparency

Question 5

Which of these areas are in the public domain and cannot be copyrighted?

Accepted Answer

A)  music from non-union composers 
B)  raw facts 
C)  educational documents 
D)  media reports/interviews

Question 6

Public relations professionals should avoid this practice based on guidelines from the SEC.

Accepted Answer

A)  disclosing fundraising practices. 
B)  disseminating government documents. 
C)  providing glowing descriptions of a product in the experimental phase. 
D)  disclosing financial information.

Question 7

Which is a concept inherent with "green" marketing?

Accepted Answer

A)  bottom-line objectives 
B)  philanthropy 
C)  "low-carb" promotion 
D)  lowering gas prices

Question 8

The Federal Trade Commission generally does NOT monitor "green" marketing or "low-carb" ads because of the inherent message of goodwill associated with such terms.

Accepted Answer

A) True 
 B)False

Question 9

Which of these concepts (stemming from SEC regulations)is NOT pertinent to public relations personnel?

Accepted Answer

A)  full disclosure to government officials regarding meetings with ad agency reps 
B)  insider trading is illegal 
C)  timely disclosure is essential 
D)  full information must be given on anything that might materially affect the company's stock

Question 10

The Equal Employment Opportunity Commission essentially exists to ensure diversity in the workplace.

Accepted Answer

A) True 
 B)False

Question 11

Part of a copyrighted article that may be quoted directly,but brief in relation to the original work,refers to

Accepted Answer

A)  fair comment. 
B)  disclosure. 
C)  fair use. 
D)  trademark.

Exam 12: Public Relations and the Law

Unauthorized use of well-known entertainers,athletes,or other public figures in an organization's publicity and advertising materials is known as

PR personnel must be aware that they can be held legally liable if they provide advice or tacitly support an illegal activity of a client or employer.This area of liability is called "fair comment."

Which is accurate with regard to copyright?

Revised in 2013,celebrity endorsement through their social media outlets is primarily concerned with what issue?

Which of these areas are in the public domain and cannot be copyrighted?

Public relations professionals should avoid this practice based on guidelines from the SEC.

Which is a concept inherent with "green" marketing?

The Federal Trade Commission generally does NOT monitor "green" marketing or "low-carb" ads because of the inherent message of goodwill associated with such terms.

Which of these concepts (stemming from SEC regulations) is NOT pertinent to public relations personnel?

The Equal Employment Opportunity Commission essentially exists to ensure diversity in the workplace.

Part of a copyrighted article that may be quoted directly,but brief in relation to the original work,refers to