To Overcome Receiver Resistance to a Persuasive Appeal, the Price

Multiple Choice

To overcome receiver resistance to a persuasive appeal, the price typically should be:

A) mentioned early in the message to avoid the impression of deception.
B) delayed in the message until reader benefits have been established.
C) implied or stated in terms of large units for the reader's benefit.
D) placed as a stand-alone in a simple sentence.