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    Computing
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    Information Technology for Management
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    Exam 6: Search, Semantic, and Recommendation Technology
  5. Question
    Methods for Calculating the Effectiveness or ROI of Search Engine
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Methods for Calculating the Effectiveness or ROI of Search Engine

Question 101

Question 101

Multiple Choice

Methods for calculating the effectiveness or ROI of search engine marketing include all of the following except ________.


A) market share
B) changes in site traffic
C) click-through rates
D) purchasing behavior

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