Question 1

Which of the following completes the sentence,'____________ describes a process that harnesses the collective knowledge of a large group of people to solve problems and complete tasks'?

Accepted Answer

A) Crowdsourcing 
B) Groupthink 
C) Cloud computing 
D) Blogging 
E) Microsharing

Question 2

Which of the following completes the sentence,'_________ is a term that describes one-way communication delivered to the target audience and is the focal point of traditional marketing'?

Accepted Answer

A) Crowdsourcing 
B) Social media 
C) Participation 
D) Push messaging 
E) Microblogging

Question 3

Which of the following is not included in the LARA framework that is used as part of a company's service recovery?

Accepted Answer

A) Listen to customer conversations. 
B) Act on the company's needs. 
C) Act on customers' conversations. 
D) Relate information to the company's existing information. 
E) Analyze customer conversations.

Question 4

Which model's goal is to attract an audience's attention and then stop the program to deliver a commercial message?

Accepted Answer

A) Search engine marketing. 
B) Social entertainment. 
C) The interruption-disruption model. 
D) The horizontal revolution. 
E) Cloud computing.

Question 5

The social utility,Facebook,offers which of the following?

Accepted Answer

A) Synchronous interactions only. 
B) Asynchronous interactions only. 
C) Both synchronous and asynchronous interactions. 
D) Neither synchronous nor asynchronous interactions. 
E) These terms are not relevant to understanding the utility of Facebook.

Question 6

Which of the following completes the sentence,'Christine maintains her _______ by updating her status,indicating her availability,and adding a friend on Facebook'?

Accepted Answer

A) social well-being 
B) social popularity 
C) social presence 
D) social identity 
E) social commerce

Question 7

Which of the following are computer programs that enable users to interact,create and share data online?

Accepted Answer

A) Devices. 
B) Perpetual beta. 
C) Tag cloud. 
D) Crowdsourcing. 
E) Social software.

Question 8

A synchronous interaction is best exemplified by which of the following?

Accepted Answer

A) Watching a YouTube commercial. 
B) Posting a reply to a question on a discussion board within the week it was assigned. 
C) Responding a day later to an email from your friend. 
D) Reading through several blog posts on the Internet. 
E) Messaging back and forth via text messaging with your friend.

Question 9

Which of the following applies to friends or fans that communicate and share content in a variety of ways within a social networking site?

Accepted Answer

A) Social storefronts. 
B) Deal aggregators. 
C) Folksonomies. 
D) Connections. 
E) Tag clouds.

Question 10

Facebook applications apply to which of the following zones of social media?

Accepted Answer

A) Social community only. 
B) Social publishing only. 
C) Social entertainment and social commerce. 
D) Social commerce and social community. 
E) Social community,publishing,entertainment,and commerce.

Question 11

Which of the following completes the sentence,'The ability to grow and expand capacity as needed without negatively affecting the contribution margin of the business is referred to as _______'?

Accepted Answer

A) scalability 
B) radical trust 
C) network effect 
D) crowdsourcing 
E) folksonomy

Question 12

Which four types are social publishing sites?

Accepted Answer

A) Social networking sites,message boards,forums,and wikis. 
B) Microsharing sites,media sharing sites,social bookmarking and news sites. 
C) Social games and gaming sites,socially enabled console games,alternate reality games,and virtual worlds. 
D) Reviews and ratings,deal sites and deal aggregators,social shopping markets,and social storefronts. 
E) The internet,social software,devices,and social media users.

Question 13

What is the difference between synchronous and asynchronous interactions?

Accepted Answer

A) Synchronous don't require all the participants to respond immediately;asynchronous occur in real time. 
B) Synchronous occur in real time;asynchronous don't require all the participants to respond immediately. 
C) Synchronous require social media;asynchronous require traditional media. 
D) Synchronous require traditional media;asynchronous require social media. 
E) Synchronous require mass media;asynchronous require personal media.

Question 14

Which of the following completes the sentence,'Positive feedback from active contributors on social media platforms creates a ______ where the value that people exchange is measured in esteem as well as in dollars,euros,or pounds'?

Accepted Answer

A) horizontal revolution 
B) digital native 
C) reputation economy 
D) network effect 
E) perpetual beta

Question 15

Which of the following best fits the role of a 'Digital Native?'

Accepted Answer

A) A current Sophomore in college. 
B) Your grandparents. 
C) Bill Gates,founder of Microsoft. 
D) Your 50 year old uncle. 
E) Larry Page,founder of Google.

Question 16

Which of the following is not considered to be a device that supports the Social Media Value Chain?

Accepted Answer

A) A Tablet. 
B) A Sony digital camera. 
C) A MacBook computer. 
D) A calculator. 
E) An Xbox.

Question 17

Which of the following best describes what Web 2.0 is?

Accepted Answer

A) Is not available to use 24/7. 
B) A one-way communication device. 
C) Does not allow people to communicate through the internet. 
D) Is never accessed on smartphones. 
E) A communication device for users and senders.

Question 18

Which of the four zones of social media mainly assists in the dissemination of content to an audience?

Accepted Answer

A) Social community. 
B) Social commerce. 
C) Social entertainment. 
D) Social publishing. 
E) Social dissemination.

Question 19

Which of the following is considered to be social software?

Accepted Answer

A) An iPad. 
B) Pinterest. 
C) A Dell PC. 
D) An iPhone. 
E) An Internet-connected game console.

Question 20

Which of the following refers to information flowing across people and not from the top down?

Accepted Answer

A) The Horizon Revolution. 
B) The Parallel Revolution. 
C) The Vertical Revolution.. 
D) The Social Media Revolution. 
E) The Horizontal Revolution.

Exam 1: The Horizontal Revolution