A Consumer Research Study Conducted by Visual Effects Inc

Multiple Choice

A consumer research study conducted by Visual Effects Inc. analyzed factors such as age, income, and the stage of family life cycle to predict the likelihood of consumers purchasing a 3-D television. Data was collected from 3,000 consumers using a structured questionnaire. Which type of research does the given scenario represent?

A) Qualitative research
B) Ethnographic research
C) Quantitative research
D) Phenomenological research