Which of the Following Statements Is True of the Stakeholder

Multiple Choice

Which of the following statements is true of the stakeholder marketing orientation?

A) Firms with this type of orientation recognize that more than just the buyer and seller are involved in the marketing process.
B) It is a way of doing business in which the actions and decision making of the institution prioritize consumer value and satisfaction above all other concerns.
C) It stresses solely on the need to monitor and understand competitor actions and to communicate this information throughout the organization.
D) Firms with this type of orientation innovate primarily to make the production process as efficient and economical as possible.