Kayla Smith Is Engaged in Research That Seeks to Explain

Multiple Choice

Kayla Smith is engaged in research that seeks to explain the inner meanings and motivations associated with customers' purchase of clothing. She records customers' words and observes their interactions as they shop. Through her observations, she develops an understanding of what motivates shoppers. Which of the following types of research is Kayla conducting?

A) Quantitative research
B) Predictive analytics
C) Quasi-experimental analytics
D) Interpretive research