According to Research Which of the Following Is True of Consumer

Multiple Choice

According to research which of the following is true of consumer behavior (CB) ?

A) Consumers often express a more favorable attitude for a product promoted with an "amount off" discount.
B) Consumers often express a more favorable attitude for a product promoted with "percentage off" discount.
C) Consumers do not pay attention to relative advantage while trying out a new product in the market.
D) Consumers are less likely to adopt things that do not transcend existing values and knowledge.