Sociology Is Relevant to Consumer Behavior (CB) Because

Multiple Choice

Sociology is relevant to consumer behavior (CB) because:

A) it helps to study the brain mechanisms associated with emotion and offers potential for understanding CB.
B) every time a consumer evaluates a product or reacts to product consumption, information is processed.
C) it helps researchers to interpret the relationships between consumers and the things they purchase.
D) consumption often takes place within group settings or is in one way or another affected by group dynamics.