Dana and John Are Planning to Furnish Their New Home

Multiple Choice

Dana and John are planning to furnish their new home. They want to purchase reasonably-priced and good-quality furniture. To make a well-informed decision, they browse the Internet, read home décor magazines, and visit furniture stores to explore the available options. Their efforts are an example of a _____ associated with the consumption process.

A) benefit
B) cost
C) value
D) touchpoint