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  3. Study Set
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    Exam 2: Value and the Consumer Behavior Framework
  5. Question
    _____ Represents the Degree of Connectedness Between a Consumer and a Service
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_____ Represents the Degree of Connectedness Between a Consumer and a Service

Question 48

Question 48

Multiple Choice

_____ represents the degree of connectedness between a consumer and a service provider.


A) Relationship quality
B) Utilitarian value
C) Hedonic value
D) Cognition

Correct Answer:

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