Amanda and Steve Wanted to Open a Convenience Store

Multiple Choice

Amanda and Steve wanted to open a convenience store. After conducting some research, they decided to open the store near one of the residential areas of the town that did not have any other convenience store. The people residing in the nearby residential area welcomed the idea of a store close by, and the venture was a success. Which of the following strategies did Amanda and Steve implement to start their business?

A) The blue ocean strategy
B) The cannibalization strategy
C) The acquisition strategy
D) The penetration strategy