What Do the X- and Y-Axes on a Perceptual Map

Multiple Choice

What do the x- and y-axes on a perceptual map represent?

A) The hedonic value and utilitarian value that consumers get from product
B) The ideal point and the actual attributes of all the competing products in a market
C) The dimensions that consumers use to separate competitors on specific characteristics
D) The profitability of a particular product as a function of time