FameTech Is an American Software Company Whose Clients Are Based

Multiple Choice

FameTech is an American software company whose clients are based in France. The company has formed a team to determine the direction the organization should take over the next five years. The focus of this team is to increase the company's clientele in Europe. The company is keen on taking advantage of the opportunities and avoiding threats in the changing environment. In the context of consumer value, this team is involved in developing a _____ for the organization.

A) blueprint
B) strategy
C) Customer Relationship Management (CRM) system
D) Consumer Value Framework (CVF)