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  3. Study Set
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    Exam 2: Value and the Consumer Behavior Framework
  5. Question
    In the Context of the Consumer Value Framework (CVF), Discuss
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In the Context of the Consumer Value Framework (CVF), Discuss

Question 37

Question 37

Essay

In the context of the Consumer Value Framework (CVF), discuss the importance of Customer Relationship Management (CRM).

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Answers will vary. CRM is a systematic i...

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