Martha, the Owner of a Small Handicrafts Store, Sometimes Decorates

Multiple Choice

Martha, the owner of a small handicrafts store, sometimes decorates her store with festive decorations such as colorful lights, balloons, and fragrant flowers. She observes that customers tend to spend more time in her store and usually end up buying more goods when there is a festive atmosphere in the store. In this scenario, the festive decorations are examples of _____.

A) social influences
B) situational influences
C) utilitarian influences
D) functional influence