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  3. Study Set
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  4. Exam
    Exam 3: Consumer Learning Starts Here: Perception
  5. Question
    _____ Refers to the Purposeful Allocation of Information Processing Capacity
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_____ Refers to the Purposeful Allocation of Information Processing Capacity

Question 4

Question 4

Multiple Choice

_____ refers to the purposeful allocation of information processing capacity toward developing an understanding of some stimulus.


A) Assimilation
B) Exposure
C) Sensation
D) Attention

Correct Answer:

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